Plans & Billing
We’ve designed our pricing to suit businesses of all sizes. In this article, we’ll break down each plan, who it’s best for, and how billing works.
All plans and charges are in USD, and billing is handled directly through your store invoice.
On this page:
Plans
Free Plan
The Free Plan has no recurring charges and includes 25 free gift orders, applied once per store. If you uninstall and reinstall Wrapped, your order count will not reset.
You can offer free gift options and/or gift messages—perfect for smaller shops or anyone testing whether gift options are a good fit for their business.
Once you reach the 25-order limit, you can either upgrade to a paid plan, or increase your gift order limit by purchasing Gift Order Packs. We'll give you a heads-up when you’re close to your limit, and you can always check your remaining gift orders on your Wrapped Dashboard.
Gift Order Packs
- 25 orders – $25 USD
- 50 orders – $40 USD (save 20%)
- 100 orders – $50 USD (save 50%)
Flex Plan
Our most popular and versatile plan. For $15/month, you get full access to all features plus the ability to charge for gift options. A 1% usage fee is applied based on your gift revenue.
Ideal for stores with steady gift order volume and those offering multiple gift options—both free and paid.
Usage Charges
- 1% of your gift option revenue each month
- Gift revenue is calculated as: gift option price × number of gift options sold
- Gift revenue is based on your gift product pricing – not the full order amount
- No usage charges for free gift options
App Spend Limit
By default, we've set a monthly app spend limit of $15 for usage charges, so your max total monthly spend is capped at $30 ($15 subscription + $15 usage).
Usage is only applied when used by your customers.
You can adjust this limit anytime to match your store’s needs from the billing section in your store's admin.
Note: If you are planning a sale and expecting an increase in order volume - we recommend updating your app spend limit right away so you don't miss out on gift order sales.
Fixed Plan
Unlimited gift orders, unlimited revenue, and access to all features for a flat rate of $99/month.
Best for high-volume stores or businesses offering gifts year-round. Many merchants upgrade to this plan during seasonal peaks like Black Friday/Cyber Monday to avoid limits and simplify billing.
Free trial
All new Wrapped users get a 7-day free trial of any plan when the app is first installed.
Usage fees are applied to paid gift options on the Flex plan during free trial.
Once your trial ends, your selected plan will start on the following billing cycle. We’ll notify you before it ends so you can make changes if needed.
Note: The free trial is applied once per store. If you uninstall and then reinstall Wrapped at a later date, the trial will not reset or be re-applied.
Legacy plan
If you started using Wrapped before we launched our new plans, you may be on a legacy plan. A banner may appear in the Wrapped dashboard or Wrapped billing section.
You’ll only be asked to move to a current plan if a major store update breaks compatibility with your version of the app. It is recommended to update to for on-going compatibility and automatic access to new features as they are released.
All new plans have access to all app features. Legacy plans will have access to features they initially signed up with, we will not remove features from your legacy plan unless they are being retired – you will be notified by email ahead of time.
Legacy plans may not have all features if those features were originally offered at higher tiered plans, or introduced after the legacy plan was offered. It is recommended to migrate into a current plan to receive on going benefit and support.
Developer plan
If you're a registered Partner/Developer, you may be eligible for our Developer Plan. This lets you test any of our paid plans on a development store—free of charge.
The store must be created under a partner account and on the Developer Preview or Development store plan.
This is a courtesy for genuine development and testing use. Abuse of this plan will result in removal for both the developer and connected stores.