Plans & Billing
We’ve designed our pricing to suit businesses of all sizes. In this article, we’ll break down each plan, who it’s best for, and how billing works.
All plans and charges are in USD, and billing is handled directly through your store's Shopify invoice.
On this page:
Plans
Free Plan
The Free Plan has no recurring charges and includes 25 free gift orders, applied once per store. If you uninstall and reinstall Wrapped, your order count will not reset.
You may now offer gift options and/or gift messages—perfect for smaller shops or anyone testing whether gift options are a good fit for their business.
Once you reach the 25-order limit, you can either upgrade to a paid plan, or increase your gift order limit by purchasing Gift Order Packs. We'll give you a heads-up when you’re close to your limit, and you can always check your remaining gift orders on your Wrapped Dashboard.
NEW: The Free plan now includes all features (including upselling / charging fees for gift options).
You may unlock this on legacy free plans with the purchase of any Gift Order Pack (bonus: this also increases your account gift order limit).
Gift Order Packs
- 25 orders – $25 USD
- 50 orders – $40 USD (save 20%)
- 100 orders – $50 USD (save 50%)
Flex Plan
Our most popular and versatile plan
- $15/month subscription
- 1% usage fee based on gift variant pricing you set
You get full access to all features, including the ability to charge for gift options like gift wrap, gift messages, premium packaging, and more.
Ideal for stores with steady gift order volume and those offering multiple gift options—both free and paid.
How upselling fees work
You’ll only be charged 1% on revenue from paid gift options (gift variant pricing you set) — not the full order value. Usage is only applied when used by your customers.
💡 Note: Free gift options (like a free message) don’t count toward usage fees.
Example
- A customer buys a $45 candle and adds a $5 gift wrapping option.
- Your usage fee is 1% of the $5 gift option revenue = $0.05 (5 cents)
- You keep 99% of every gift option upsell.
App Spend Limit
By default, we cap usage charges at $15/month, so your total monthly spend is never more than $30 ($15 base + $15 usage). You can increase the app spend limit anytime in your Shopify billing admin.
💡 Note: If you are planning a sale and expecting an increase in order volume - we recommend updating your app spend limit right away so you don't miss out on gift order sales.
Fixed Plan
Unlimited gift orders, unlimited revenue, and access to all features for a flat rate of $99/month.
Best for high-volume stores or businesses offering gifts year-round. Many merchants upgrade to this plan during seasonal peaks like Black Friday/Cyber Monday to avoid limits and simplify billing.
The best part, there is no upselling fee on the Fixed plan.
Free trial
The Free plan is the free trial, as it includes all features, and has no expiration. You only need to upgrade to a monthly plan when you reach the free plan limit and do not wish to pay as you go with Gift Order Packs. This allows you to test the app fully before subscribing to a monthly plan to continue using the app license on your Shopify store.
Legacy plan
If you started using Wrapped before we launched our new plans, you may be on a legacy plan. A banner may appear in the Wrapped dashboard or Wrapped billing section.
You’ll only be asked to move to a current plan if a major store update breaks compatibility with your version of the app. It is recommended to migrate early for on-going compatibility and automatic access to new features as they are released.
All new plans have access to all app features. Legacy plans will have access to features they initially signed up with, we will not remove features from your legacy plan unless they are being retired – you will be notified by email ahead of time.
Legacy plans may not have all features if those features were originally offered at higher tiered plans, or introduced after the legacy plan was offered.
⚠️ Note: We recommend migrating to a new plan early to receive on going benefit and support and access to new features as they are released.
Cancel plan
You may cancel your plan at anytime, or migrate to a different plan.
Refunds are not issued for partial usage of your plan if you decide to cancel early.
All plans require full term commitments.
If you cancel by mistake, you will need select a new plan and approve an updated billing term. Your new app plan will be adjusted based on any overlap from your previous plans cycle.
Developer plan
If you're a registered Partner/Developer, you may be eligible for our Developer Plan. This lets you test any of our paid plans on a development store—free of charge.
The store must be created under a partner account and on the Developer Preview or Development store plan.
This is a courtesy for genuine development and testing use. Abuse of this plan will result in removal for both the developer and connected stores.